EBS 올림포스 독해의 기본1 변형문제

 

EBS 올림포스 변형문제

 

주제: the importance for marketers to understand the different stages of consumers' purchasing journey in order to effectively target their audience.

마케팅 담당자는 소비자의 상품에 대한 소비자들의 상황을 파악해야 한다.

 

The topic of the passage is about the various stages consumers go through in their purchasing journey and the importance for marketers to understand these stages in order to target their audience effectively. 이 글의 주제는 소비자가 구매 여정에서 거치는 다양한 단계와 마케팅 담당자가 고객을 효과적으로 타겟팅하기 위해 이러한 단계를 이해하는 것이 얼마나 중요한지에 대한 것이다. It discusses how individuals may be at different stages, from being unaware of a product to having a need but not the means to purchase it, and emphasizes the need for marketers to anticipate these stages and tailor their strategies accordingly, such as targeting potential future needs of customers. 제품에 대해 인식하지 못하는 것부터 필요는 있지만 구매할 수단이 없는 것까지 개인이 어떻게 다양한 단계에 있을 수 있는지 논의하고 마케팅 담당자가 이러한 단계를 예측하고 그에 따라 잠재적인 미래 요구 사항을 목표로 삼는 등 전략을 맞춤화해야 한다는 점을 강조한다.

 

 

문제 변형 연결어 문제

Some people may be on the verge of buying the product, (A)__________ others may never have heard of it. (중략) (B)__________, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years' time, when perhaps they have started a family or are earning more money.

(A) whereas = while

(B) For example = For instance

 

 

문제 변형 빈칸 문제

Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and __________________ at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.

 

① be ready to respond

② hesitate before reacting

③ ignore the situation

④ react without planning

⑤ delay any response

 

본문에 나온 " be prepared to act" 이외에도 be ready to respond, get ready to react 이 답이 될 수 있다.